Built from real fuel retail experience
Our team learned the industry by operating service stations for one of Australia's major fuel companies. Today, we use that experience to own, run and grow our own network of service stations, roadhouses and travel centres.
We learned the business by running it
Our journey began as commission agents, managing the day-to-day demands of fuel retail, customer service and site operations.
Sure Petrochemicals Pty Ltd was established in 2020. We acquired our first independent service station in 2021 and began operating under our own business model in 2022.
We now bring more than 15 years of combined industry experience to every site we operate and every opportunity we assess.
From one truckstop to a growing network
Sure Petrochemicals Pty Ltd established, drawing on years of hands-on fuel-retail experience.
Ogmore Truckstop acquired — our first independent site and the start of the network.
Ogmore commenced operations under our own model and Kuttabul Roadhouse was acquired.
Cannon Valley joined the network, extending our reach across the region.
Glenwood joined the network as we continued a steady, long-term acquisition approach.
Timber Creek joined the network, taking Sure beyond Queensland.
Centralised management systems introduced across all sites for consistent, efficient operations.
across Australia
Own and operate a network of up to 15 strategically located highway travel centres, supported by centralised technology, efficient fuel supply and future-ready payment solutions.
Fuel retail, commercial supply and site growth
Our work covers the operation of customer-facing sites, commercial fuel supply and the continued growth of our network.
Service stations and travel centres
We operate locations that provide fuel, convenience retail and roadside services for motorists, professional drivers and local communities.
Commercial fuel
We work with fleets, transport operators, owner-drivers, agricultural businesses and other commercial customers.
Acquisitions and development
We consider service stations, roadhouses, convenience businesses and strategically located development opportunities.
Decisions made closer to the site
Operating independently gives us greater control over supplier relationships, operating systems and where we invest.
It also allows our team to respond directly when a location, customer or commercial operator needs attention.
Direct supplier relationships
We source fuel directly from established suppliers where possible.
Faster decisions
Operational decisions can be made without working through the layers of a national corporate network.
Long-term ownership
We acquire and develop sites with the intention of operating and improving them over time.
Focused on regional centres and highway routes
Our network has a strong focus on North Queensland, growing regional centres and high-traffic highway corridors.
These locations support everyday motorists, professional drivers, local businesses and the communities around them.
Explore our locationsBacked by industry experience and established relationships
Preparing for changing transport needs
We continue to invest in automation, digital reporting and better operating systems across the business.
We are also assessing EV charging and alternative fuel infrastructure for selected locations as customer demand and site requirements develop.
Start a conversation with Sure Group
Contact us about commercial fuel, a service station sale, a development site or a partnership opportunity connected to fuel and convenience retail.